traffic pangram

traffic pangram
Environmental Type Installation
November 2009
Collaboration with Hua Bi Xia, Koh Cheng Guan and Daven Lim
Singapore Design Festival 2009: Beyond Typography – Singapore Pangram

haiya taxi jam and groove slowly in circles from clarke quay pubs to zouk

"traffic pangram" is a collaboration with Bi Xia, Cheng Guan and Daven.

This pangram installation is inspired by traffic signs. Road users are exposed to many of these signs daily and are likely to examine them when stuck in a traffic jam. To ease the frustration one might get in a jam; this installation has manipulated traffic signs in a playful manner to fit the pangram.

The pangram is to be read from right to left, like the flow of traffic in Singapore. Choice of font (Eurostile deconstruct) used is kept simple yet distinctive, creating interesting visuals both on its own and designed as a sign. The signs are printed on the same materials as actual traffic signs, hence producing the reflective effect. For best result, take a photo of this installation in flash mode to see the effect.

"traffic pangram" setup at a roundabout

"traffic pangram" setup at a roundabout

"traffic pangram" setup at a roundabout

"traffic pangram" setup at a roundabout

Singapore Design Festival 2009
Beyond Typography – Singapore Pangram
"traffic pangram" was showcased at City Hall, in Professor Jesvin Yeo exhibition "Beyond Typography – Singapore Pangram", during Singapore Design Festival 2009 (November 2009).