Campaign
Social CampaignUnshaken Love
Charity Campaign
March 2011
river stroll project
Social Campaign Project
December 2009
utter Dialects
Social Campaign Project
April 2009
Contradictory
Art
November 2008
Advertising Campaign
Timberland nature playground
Environmental Branding Campaign
October 2009
LEVI'S Tag Yourself
Advertising Campaign
February 2009
STAEDTLER LUNA Colour Pencils
Advertising Campaign
September 2008
Campaign © Boon Ping (Wenbin) 2024. All rights reserved.
Unshaken Love
Unshaken LoveCharity Campaign
10.5cm × 15cm, 5 variants
Artcard
March 2011
Aid Japan Through Design
"Unshaken Love" is a series of 5 postcards I created for the "Aid Japan Through Design" charity campaign.
About "Aid Japan Through Design"
"Aid Japan Through Design" is a charity postcard campaign initiated by my senior Joy Ang Tze Qi on 16th March 2011 to raise funds to help the victims of the Sendai Earthquake / Tsunami.
As of 31st March 2011, "Aid Japan Through Design" has receives 800 designs by 77 contributors from Singapore, Hong Kong and Japan. Donors get to purchase a random pack of 10 postcards. 100% of the proceeds are donated to Singapore Red Cross. All production cost are sponsored by Tze Qi.
Variant 1
Variant 2
Variant 3
Variant 4
Variant 5
Advertisement for "Aid Japan Through Design"
Labels: Campaign, Freelance, Graphic, Social
Unshaken Love © Boon Ping (Wenbin) 2024. All rights reserved.
utter Dialects
utter DialectsSocial Campaign Project
A3 (42cm × 29.7cm)
Photography and video still printed on paper
April 2009
Icograda World Design Congress 2009 Education Conference
utter Dialects is a campaign to create awareness on the fading traditions of Chinese dialects in Singapore.
This project is dedicated to my grandmother,
Toh Pang (30 August 1924 ~ 24 May 2009).
Research
interviewing my grandmother on information related to dialects
Background
Due to the introduction of "Speak Mandarin Campaign", usage of Chinese dialects was significantly reduced and became a fading tradition in Singapore. Currently, most of the speakers of Chinese dialects are the elderly, the working class and in conversations between family & close friends. Some effects of this fading tradition includes unnatural and unethical language elimination, dissociation with original roots and cultural identity, threaten family ties between the dialects-speaking elders and the Mandarin/English-speaking youth, and influences on individual or place names.
Under the Chinese language family (Sino-Tibetan) are 7 mutually unintelligible dialects, namely Gan, Hakka, Mandarin, Min, Wu, Xiang and Yue. Due to the fact that these dialects are mutually unintelligible (sometimes even among subdivision [i.e. Min]) and speakers shows diverse cultural differences, each dialects fits closer to the category of language than dialect. Therefore there is a need to preserve these Chinese dialects so as to prevent a language from dying.
A vast majority of Chinese Dialects in Singapore are Southern China Dialects, namely Hokkien (Min) [41%], Teochew (Min) [21%], Cantonese (Yue) [15%], Hakka [12%], Hainanese (Min) [5%], Hockchew (Min) [5%] and Other Dialects [1%]. Early settlers from different dialect communities settled in respective quarters of Singapore. Each dialect communities bring along with them specialize skills, food culture and religious practice. As root language is important to cultural identity, enhancement of Chinese dialects would re-establish a tribal sense of belonging between dialect groups.
Objective
The target audience of this project are Chinese Singaporean age 15 to 30, who are born after the "Speak Mandarin Campaign", which was introduced in 1979. The objective is to expose these youth to their root language so as to foster a stronger cultural identity. The project aims to strengthen family ties by encouraging better communication with their grandparents and the elderly. Furthermore, the preservation of Chinese dialects would prevent a language from dying and allows the tradition and culture to be passed down to the future generation.
Concept
My concept is to introduce a series of Flashmobs to create awareness of Chinese dialects. Flashmob is chosen as the media because it is attention-catching, casual, fun and provides an opportunity to unveil the dialect groups among friends. Participants would also get to know more youth from the same dialect group or people who speaks the same dialect, hence increase the opportunity of speaking the dialect in future. As flashmob requires voluntary participation, it is a form of niche marketing that allows targeting of interested learner of dialects.
Six flashmobs, 1 for each dialect, will be conducted at different suburban MRT stations. Stations chosen are of high non-resident traffic volume, near areas where target audience frequent, not dominated by homogeneous dialect group and has ample space. The 6 flashmobs will be held at the same time as an attempt to encourage people to attend flashmob of own dialect group.
utter Dialects flashmob information
utter Dialects flashmob fake mockup
Icograda World Design Congress 2009
Interdisciplinary designer Deborah Lee Alden presented this project in her presentation "A Fading Tradition: Design as a portal to the discovery of one's own cultural heritage" during Icograda World Design Congress 2009 Education Conference. Icograda World Design Congress 2009 Education Conference was held on 29 October 2009 at Beijing.
utter Dialects © Boon Ping (Wenbin) 2024. All rights reserved.
river stroll project
river stroll projectSocial Campaign Project
[Books] A5 (14.8cm × 21cm)
[Postcards] 10.5cm × 15cm
[Brochure] A3 (42cm × 29.7cm)
December 2009
ADM November 2009 Semester Show
"river stroll project" is a campaign designed to encourage drifting as an alternative tourism option for Singapore River. The project comprises a drift guidebook, a historical picture book, a notebook, postcard series and a brochure map. "river stroll project" was exhibited on 26 November 2009 in ADM Visual Communication End of Semester Show.
"river stroll project" exhibition (26.11.09)
my concept
Singapore River is the source of life for our nation. For centuries, the river has been the economy life blood. The Clean River Project (1977-1987) brought massive changes to the river physically and emotionally. As the river evolves and re-generate a new source of life, life and colour of yesteryear can only be imagined.
Therefore, I proposed the concept of drifting. A drift (derive) is a playful, constructive technique of exploring a geographical space through poetic imagination.
Drift is an open formula. Drifting allows individual to imagine and immense into the landscape. Thus, every drift experience will be different.
Titled "river stroll project", my work aims to guide participants to immense themselves into the ambient of Singapore River. Through archive pictures and the drift experience, drifters shall be able to picture Singapore River as a source of life and reconstruct scenes in history. Based on imagination, drifters could compare and contrast life of Singapore River then and now. Along the way, drifters may realize how life on the shores of Singapore River has transited from trading activities to leisure and entertainment activities; and how bustling human activities on the water surface has give way to aquatic life in the water. Most importantly, drifters must experience the river, feel the poetic of space and let their imagination run wild.
river stroll project
"river stroll project" is an open-ended drift guidebook for Singaporeans and tourists to explore Singapore River from my viewpoint. Drifters will navigate Singapore River through my eyes, but yet still have sufficient freedom to experience and feel the river. Therefore, drifter might walk the same route as me, but the feelings and emotions generated will varies. Alternatively, drifters could take references, but deviate from my route and embark on their own adventure.
"river stroll project" page 2-3
"river stroll project" page 16-17
"river stroll project" page 20-21
"river stroll project" page 24-25
"river stroll project" page 30-31
"river stroll project" page 38-39
"river stroll project" page 44-45
"river stroll project" page 56-57
"river stroll project" page 58-59
"river stroll project" page 60-61
river stroll life
"river stroll life" is a recollection of memories of Singapore River. The archive pictures portray Singapore River as a source of life and evolution in history. "river stroll life" is a supplement book to "river stroll project". "river stroll life" provides drifter a clearer picture of Singapore River past, and hence strengthens their imagination when comparing life then and now.
"river stroll life" page 2-3
"river stroll life" page 4-5
"river stroll life" page 14-15
"river stroll life" page 16-17
"river stroll life" page 26-27
notebook
"river stroll notebook" is provided for drifters to jot down their drift experiences and memories. Drifters may write interesting encounters, sketch landmarks paste photo taken along the way, or draw map of route drifted in this notebook. Like drifting, this notebook encourages free forms of expression.
postcards
"river stroll postcards" showcase some of the hot spots recommended in "river stroll project" guidebook. Drifters can mail these postcards to share their drift experience.
brochure map
"river stroll map" lists down the hot spots recommendeded in the "river stroll project" guidebook. However, no route is specified to allow drifters the freedom to stroll randomly.
Labels: Campaign, Cartography, Publication, Social
river stroll project © Boon Ping (Wenbin) 2024. All rights reserved.
Contradictory
ContradictoryArt
A3 (42cm × 29.7cm)
Transparent Film
November 2008
ADM November 2008 Semester Show
"Contradictory" compare and contrast nature with urban. It is an extension of self identity, portraying me in an environment and how I view the environment. It shows the importance of economy and the rapid speed of urbanization, where large area of Singapore evolved from nature or rural to urban over the past 3 decades.
not 100% Nature
"Urban" is represented by layers of map tracing, overlayed to form an image of a tree. It symbolised urbanization and human effort in conserving nature areas.
Although conserved, nature reserves still suffer from certain extend of human intervention (footpath, street lighting, bench...) and "urbanization" (tree-top walk, boardwalk...).
"green" Urban
"Nature" is represented by layers of floral tracing, overlayed to form an image of a building. It symbolised urbanization and green effort in conserving nature areas.
Despite urbanization, nature is recreated through the construction of parks, gardens and 'green' architecture (eco-building, green carpark, roof-top garden...). Nevertheless numerous efforts, imitation is always fake.
Labels: Campaign, Cartography, Social
Contradictory © Boon Ping (Wenbin) 2024. All rights reserved.