LEVI'S Tag Yourself
LEVI'S Tag YourselfAdvertising Campaign
27cm × 29.5cm
Opaque metallic package containing assorted fabric, materials and instruction
February 2009
"LEVI'S Tag Yourself" is a guerrilla promotion campaign to reinforce LEVI'S brand image of original, masculine, rebellious and youthful. It provides consumer with the opportunity to design their own pocket.
Packaging design for "Tag Yourself"
An opaque metallic package inclusive of assorted fabric, materials and instruction would be issued to target audience (age 13 ~ 25) at designated place. Recipients are encouraged to use these fabrics and materials to create Levi's signature M stitches (found on the pockets of all Levi's jeans). Upon completion, participants could bring their masterpieces to the stated venue for professional tailor to sew their design onto a pair of Levi's jeans.
Assorted fabric, materials and instruction included in package
Labels: Advertising, Campaign
LEVI'S Tag Yourself © Boon Ping (Wenbin) 2024. All rights reserved.